Ioana Cristodoru – The story behind Vanilla Days

In the world of fashion, where changes are fast and constant, I chose to focus on what really matters: the comfort and confidence that a pair of shoes can bring. In the interview for Business Leaders, I had the opportunity to tell about my beginnings as an entrepreneur, about the challenges and joys encountered along the way and about my desire to offer women not only beautiful shoes, but also extremely comfortable ones.

Vanilla Days is not just a shoe brand; it is a reflection of my vision of simple beauty, authenticity and quality. Every detail, from the design to the chosen materials, represents my commitment to offer clients a unique experience, not just an accessory. Our shoes are created with passion and attention to detail, and this is felt in every pair.

In the interview for Business Leaders, I talked about how I always wanted to offer women more than a fashion item - I wanted to offer them confidence, comfort and the freedom to feel good in their own skin, regardless of the context. The challenge was to find the perfect balance between aesthetics and functionality, and Vanilla Days was born from this desire to bring style and comfort together.

I create shoes that make women feel confident, to know that they can step confidently, without sacrificing style for comfort. Each pair tells a story, and I strongly believe that beauty comes from the details. As the Vanilla Days brand grew, I learned that success does not only mean recognition, but also the power to inspire those around you.

Learn more about my story and the values behind Vanilla Days in the full interview on Business Leaders here .